HubSpot gets ready with IQBYT

Marketing automation is the blind spot in every QA programme. The marketing team builds 30 workflows, 15 forms, and 8 custom objects in HubSpot — but none of it goes through QA. Nobody writes test cases for email nurture sequences. Nobody verifies that lead scoring actually works. When a workflow breaks, leads stop getting nurtured — and nobody notices for weeks. The revenue impact is invisible until the pipeline dries up.